The filters that are used to target are surprisingly granular. Thanks to targeting follower growth using specific hashtags and competitor followers, we could be sure that these new followers were actual members of our clients’ target audience, and not just random accounts.

I’m the Growth Marketing Manager and we use Path Social primarily for organic Instagram growth for brand accounts where paid ads are not the focus. Before that, we’d manually engage liking posts, following niche accounts, recording engagement in spreadsheets and then unfollowing down the road. The trick worked, but it was taking way too long. I did not have much time to manage my targets manually, so using Path Social on the weekends allowed for me to set the targeting once and … review performance weekly & tweak hashtags or audience preferences if necessary. The dashboard enables easily viewing the growth of followers and engagement changes without having to manually pull reports. One small but crucial point: the ability to pause or adjust targeting midway through a cycle without resetting options has saved our bacon multiple times during campaign pivots.

As a co-founder, I’m looking at tools from the perspective of strategic impact and operational efficiency. Path Social delivers on both. It was so easy to use that our marketing department could create focus campaigns for each tech niche (like DevOps, Data Science etc) without me getting involved. The service delivers gradual, steady and high-frequency growth adding genuine IT professionals and hiring managers to our follower base. This type of work in audience targeting is foundational it creates a community and not just a number. It works as a trusty, automated top-of-the-funnel source that aligns with our brand promise of helping talent connect with opportunity.