Ease of operation is perhaps its greatest asset. Path Social (the tool controlling all this magic) & I worked directly together - it took a less than a full day to on-board the target, home&garden techies. The service runs very often and there is a daily operation hidden in the background of it. Its most important, AI-based organic targeting will definitely bring you real followers who are interested in robotic cleaners. This has saved our small marketing team so much manual work.

I’m responsible at Olipop for finding partners who create genuine value — not just flashy promises. I brought Path Social on for my marketing team to grow a genuinely loyal community, and not simply a list of followers. My favorite part is that everything just works smoothly. And once I signed off on the deal, my marketing team had it in place and targeting “healthy soda” and “gut health” enthusiasts within 15 minutes. This month to help me track growth I ask for a straight up report from them that just includes how many followers and the cost-per-follower – it’s a predictable little line item on budget these days. They’re real people who comment on your posts and tag their friends. That’s a quantifiable return for a procurement pro.

For me, sourcing leads and also allowing brand dominance in particular regions is vital. The secret sauce of Path Social is the AI targeting. I can set parameters that reflect our ideal customer profile — industry, tech interests, even competitors they follow. It was a relief how simple it was for me to depoy and I set it up at our corporate account within 15 minutes without involvement of IT. Dashboard is clear and scales grow at a glance, so it’s very effective in use, I need only several check-ins per week to see how many things grow. It hums along in the background and provides a steady vehicle for early stage pipeline or top-of-funnel mindshare.