The implementation was incredibly straightforward. In less than 30 minutes I had our core brand and also the top five service-area prompts set up and being tracked. The thing that I use most is probably the alerting; when we get a Slack notification when someone mentions our agency in a Chat GPT answer to a query 'what are the best local SEO strategies' you absolutely cannot put a price on that. It enables us to respond and participate instantly. The simplicity in usability and the immediacy of the findings have made this become a tool that we use daily across our entire strategy team.

It was the ease of use and number of features that were dedicated to AI search, said Ingen. I am an SEO expert, and generative search, Otterly has turned my world upside down! And AI gave me clarity when I needed it most. It was so easy to configure prompt tracking for our own services as well as those of our competitors. I use it every day, and I particularly love the sentiment analysis feature that allows me to gauge how we’re being portrayed not just if we are mentioned in ChatGPT and Google’s AI Overviews!

Integrating it with our other tools was straightforward. We have set it up to feed directly into our main HubSpot dashboard, which allows us to clearly see how AI search visibility relates to lead generation. I also appreciate that the product is under active development; new features and AI engines are regularly added, so I feel confident that I won’t be left using outdated technology.