Overall, Otterly is excellent. From the view point of a regional management, Its biggest strength is the way that AI has impacted client relationships. What this ease of use means is that my account teams can quickly pull a report during a client call showing that they have visible proof of their AI search presence. They have some of the best customer support we've experienced; once, they even jumping on a call for a few minutes to help us debug a tracking prompt that a client in the fintech space using. We appreciate this amount of support infront of our clients.

It was easy to implement and insights were instant. Otterly has been something I could connect with. In fact, within a day from implementing AI to our HubSpot dashboard and Slack, the next week we had our first big win — one of our core reports on "brand storytelling trends" was being referenced by ChatGPT multiple times. The features are top-notch, but I love the sentiment tracking the most. These mentions have become a key brand health indicator due in part to the tone of these mentions showing up in the AI-generated reports our leadership team references.

Otterly, When viewed through a business and project management lens. The power of AI lies in its actionable reports. The integration with our Power BI environment in itself was an added benefit, enabling us to cross-reference AI mention data with lead generation numbers from our CRM. The customer support executive was extremely supportive in this technical integration phase.