Our agency specializes in lead generation for healthcare organizations, and Optmyzr plays a crucial role in helping us manage our accounts more effectively and drive better results. What Optmyzr allows us to do through custom-built automations in its Rule Engine typically takes a team of PPC managers to manage. It's a HUGE time saver and far more reliable than humans. Another amazing feature of Optmzyr is the workflow, where we can design and build our own workflow and systematically run through our ideal workflows to ensure the accounts get looked after and optimized in the best possible way. PPC managers often focus most of their time on important tasks and then forget about the little tasks that aren't always as obvious, but with Optmyzr, no task gets left behind. If you're an agency looking to scale or you're working on your own account and want to systemize account management to get better results while freeing up your time, Optmyzr is a no-brainer. I've tried multiple PPC optimization tools in the past, and Optmyzr is hands down the best in the market.

Optmyzr has some helpful tools that let you manage your accounts properly (ppc investigator, quality score tracker etc.). These tools are easy to use. When there are questions, customer support helps you immediately. They also work hard to solve more difficult questions or problems. And we are always kept well informed of developments within Optmyzr.

The diagnostics tool. The budget pacer and the A/B testing tool for ad copies. I also really like the keyword insertion tools quite a lot