It allows us to see all our customers activity while they use our website

It is nice to have a hub for marketing resources integrated with our database list. Being able to directly contact people through the system with customized campaigns is very convenient. Once you dive in and learn the system, it is very easy to use across departments.

The non profit I work for uses this software to have one place to track and follow up with people that are interested in knowing more about what we do (that hopefully leads to working with us). Once you understand what features are there, it is very easy to use. I am on and off Nutshell all day, and have to teach other teammates how to use it sometimes. The automations make it easy to communicate with your network once a new person drops into your pipeline. That takes one thing off of my plate, but still leaves a personal touch with the person on the other side of the email/text. Setting reminders (aka activities) keeps me on task without having to backtrack to figure out what my next step is. You just keep moving forward!