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MSG91

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236 reviews
  • 3 profiles
  • 9 categories
Average star rating
4.6
Serving customers since
2010
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MSG91

199 reviews

A cloud communication platform offering powerful messaging solutions to empower business communications.

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HELLO By MSG91

31 reviews

HELLO is the futuristic version of a contact centre to bridge the communication gap between you and your customers. A one-stop solution for tracking, managing and solving customer support tickets so you can streamline your support channels and chat across RCS Widget Bot Social Media (Facebook, Twitter, Whatsapp) Email and every possible chat platform.

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MSG91 WhatsApp Engagement Platform

6 reviews

The MSG91 WhatsApp Engagement Platform empowers businesses to connect, automate, and engage with customers through WhatsApp — using the WhatsApp Business API, Chatbots, Voice Calls, and Voice Bots. Built on MSG91’s reliable CPaaS infrastructure, it helps brands deliver fast, secure, and personalized communication at scale. Whether it’s sending OTPs, automating support, or running marketing campaigns, MSG91 ensures every message reaches the right user at the right time. All-in-One WhatsApp Suite WhatsApp Business API: Send verified messages, alerts, and promotional campaigns from your official business number with end-to-end encryption and delivery tracking. WhatsApp Chatbot: Automate customer queries, FAQs, and lead qualification with AI-driven bots that respond instantly 24×7. WhatsApp Call & Voice Bot: Allow users to interact via voice calls on WhatsApp, powered by smart voice recognition and response workflows. Omnichannel Integration: Combine WhatsApp with SMS, Email, or RCS inside MSG91 for consistent customer journeys across every touchpoint. Powerful Features No-code chatbot builder for quick setup Two-way conversation support Automated message workflows and triggers Multi-agent shared inbox for collaboration Real-time delivery and engagement analytics Verified business account with enterprise-grade security Why Businesses Choose MSG91 Over 30,000+ global brands trust MSG91 for secure and scalable communication. The WhatsApp Engagement Platform extends that reliability to conversational automation. Built to handle millions of messages daily Simple REST APIs and SDKs for fast integration GDPR, TRAI, and WhatsApp policy compliant Transparent, pay-as-you-go pricing 24×7 technical and onboarding support Industry-leading uptime and performance Use Cases Customer Support: Automate first-level conversations and hand over complex queries to agents. Sales & Lead Management: Capture, qualify, and nurture leads automatically using chat and voice bots. Transactional Messaging: Deliver OTPs, order updates, and payment confirmations instantly. Marketing Campaigns: Send personalized offers, reminders, and feedback requests on WhatsApp. Feedback & Surveys: Collect customer ratings and reviews directly through chat.

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MSG91 Reviews

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Profile Name
Star Rating
192
35
1
1
7
Matthew H.
MH
Matthew H.
Senior DevOps Engineer at Intersoft Systems & Programming Limited
04/21/2026
Validated Reviewer
Verified Current User
Review source: Organic

Stable OTP Authentication with Straightforward API Integration

We mainly used HELLO By MSG91 to handle OTP authentication and some transactional messaging from the backend. The API integration was relatively straightforward, and we didn't have much trouble connecting it to our existing system. Message logs can be viewed from the dashboard, which is useful during debugging. The UI isn't very complex; basic tasks can be carried out quickly. In terms of performance, it was also stable most of the time we didn't encounter any major issues with the user login or verification flow. In our case, the login OTP flow was critical, and it worked properly most of the time, so we didn't have to open many support tickets.
RD
Rares D.
Backend Developer at Storyblok
04/19/2026
Validated Reviewer
Verified Current User
Review source: Organic

Developer-friendly CMS that simplifies content workflows

Storyblok provides a very flexible and developer-friendly headless CMS experience. As a backend developer, I work with its API-first architecture to manage and deliver content across different applications. The component-based structure makes it easy to organize content models, while the visual editor helps non-technical teams collaborate efficiently. It significantly reduces the gap between developers and content teams.
Burhan A.
BA
Burhan A.
Senior Backend Developer
04/18/2026
Validated Reviewer
Verified Current User
Review source: Organic

Reliable, Flexible OTP API with Consistent Delivery Under Load

As a backend developer, I mainly look at API reliability and integration flexibility, and MSG91 has performed reasonably well in those areas. We used it to implement OTP verification in the authentication flow, and the API responses were very consistent. Looking at the documentation, the integration didn't seem very difficult, especially when working in a Node.js environment. You can track logs from the dashboard, which is useful when debugging. Even though there was a high request load on our system, message delivery was successful in most cases. Even during a user login spike, the OTP flow didn't break down completely – this was important for backend stability.

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HQ Location:
Indore, MP

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@msg91

What is MSG91?

MSG91 is a cloud communication platform designed to enhance customer engagement for businesses through its efficient messaging and voice services. It offers a range of solutions, including bulk SMS, voice messaging, email, and transactional messaging services, allowing businesses to connect with their customers effectively. With a focus on reliability and scalability, MSG91 serves a variety of industries by delivering communication APIs and tools that integrate seamlessly with existing systems. The platform emphasizes security and compliance, ensuring that client communications are conducted securely.

Details

Year Founded
2010
Website
msg91.com