I use Mixpanel to understand customer behavior on our site. It shows me customer information in an easy-to-consume way. I like how easy it is to use and set up, and I especially like the AI assistant that builds reports I can easily share with others so we can discuss the insights.

I like how easy it is to use and how intuitive the interface is. Even if you’ve just onboarded, it’s fairly easy to create reports, and there are so many customization options for how the data visualized and ways to get more granular with the data. I’ve been using it for over four years now and I feel like I’ve barely scratched the surface of what’s possible with this tool.

Mixpanel is always a go-to tool for tracking user analytics. Actions can be customized on the client side, and Mixpanel also takes care of additional data such as device details, the user’s network, and location information. Apart from that the UI is cool and easy conversion to JSON for code level checking of the events is also provided.