We created dashboard based on both GA4 data and our own database (segmentations, funnels..). Very easy to create insights - even if calculated measures are included - in just in a few seconds. Reliable and real time data source, we love it!

The product offers unlimited queries, so as we scale, we can still have a predictable expense. We could implement it very easily, in 1 hour. On top of that, it doesn't copy data, so security is also set, which is very important in SaaS, especially fintech. A unique feature is revenue attribution, where we can connect our users and conversions to our incoming revenue for online sales, and this is something we couldn't find in other product analytics tools. Customer support answered instantly and was very helpful. We use this daily to track user behavior and changes in conversion.

It works just like any BI tool (Tableau, PowerBI). It doesn't copy your data, instead it creates SQL queries that answer ad hoc business questions. It was very easy to integrate it with out data warehouse.