When companies lacked the tech stack to store event data, they relied on Amplitude, Mixpanel, and similar tools, which can become insanely expensive as a company grows. Meanwhile, you were also storing the data yourself, resulting in two separate realities, one that cannot be corrected if something goes wrong (surely, you've never encountered that before, nor do you have a hidden note for a specific time period when a chart contained incorrect data) and one that you can modify as needed. The best thing about Mitzu is that it sits on top of your stored data, what you own and control. It took like 5 minutes to setup, and the insights are quite straight forward!

Segmentation, funnel analytics and retention calculation in seconds. I can export the SQL query tweak on it.

Mitzu.io is a fantastic tool for analytics! No need for other tools. Also automated SQL make insights like funnels and retention tracking easy, even for non-technical users. The interface is intuitive and easy to use. Highly recommend!