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mFilterIt

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37 reviews
  • 3 profiles
  • 6 categories
Average star rating
4.4
Serving customers since
2015
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mFilterIt

35 reviews

mFilterIt is your trusted partner in protecting digital ad investments from the rising threat of ad fraud and brand safety, across every channel and stage of the funnel. Our proprietary solutions deliver full-funnel validation and source-level transparency, helping brands eliminate wasted spend and boost performance. From impressions to conversions, we detect and flag ad fraud across Google, Meta, affiliate networks, programmatic, OTT, and CTV. Unlike surface-level tools, mFilterIt provides deep post-bid analysis to uncover both basic and sophisticated fraud tactics. Whether it’s bots, fake installs, or low-quality traffic, we give you the clarity to act and optimize results, ensure media quality, and secure your advertising with precision.

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Brand Protection Suite

2 reviews

mFilterIt’s Brand Hygiene Protection solution ensures brand equity at least cost by keeping a detailed eye across digital space using open-source intelligence. The powerful deep penetrating algorithms report any brand deviations in real-time. Our impregnable shields protect the web and app assets of a brand to enforce brand integrity. The tools ensure campaigns run in compliance with brand guidelines across the digital media landscape. • Brand Safety Monitoring – Protect your Brand reputation by keeping your assets away from high-risk digital content for both app & web. The dropdown will have these (Unsafe media content placement, Incent Fraud, Keyword Bidding Fraud, Coupon & Fake Offers Fraud) • Brand Infringement Monitoring - Our tailored and evolving solutions help prevent revenue loss and brand abuse by identifying and eliminating digital infringements and counterfeiting. The dropdown will have these (Fake sites, APK Copycat Apps, ATO, Fake Customer Interaction, Pirated Content)

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Ecommerce Competitive Intelligence

0 reviews

Our Ecommerce Competitive Intelligence solution scans marketplaces to understand your Brand’s standing by conducting need-gap analysis across your product and competition. We provide reliable and real-time market intelligence and offer intuitive dashboards for cross- department action. Our innovative solution enables you to map the Ecommerce landscape to enhance market share by providing customizable, accurate and up-to-date insights showcased in our action-oriented data visualization dashboards for seamless decision making.

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mFilterIt Reviews

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Verified User in Financial Services
AF
Verified User in Financial Services
05/16/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Great fraud tool

We were earlier relying on a bundled fraud detection service through our attribution partner, which gave us a good starting point. But as our affiliate campaigns scaled, we needed deeper insights and more granular control. That’s when we switched to mFilterIt. The level of transparency they offered, right down to the source-level analysis and helped us identify undetected fraud like organic hijacking and optimize campaign performance like never before. Their app fraud detection solution helped us filter out low-quality traffic, optimize partner performance, and reallocate budgets where they truly deliver value.
Cyriac T.
CT
Cyriac T.
05/14/2025
Validated Reviewer
Review source: Organic

Essential Tool for Scalable and Fraud-Free Affiliate Marketing

We used mFilterIt for our digital acquisition campaigns, and it proved to be an invaluable asset. The platform helped us accurately identify the best-performing affiliate channels by filtering out fraudulent traffic, which significantly reduced budget wastage. One of the standout benefits was the clarity it brought to our reporting. With reliable and transparent data, we were able to make faster, more confident decisions and optimize our campaigns effectively. This tool is especially useful for teams looking to scale quickly through affiliate networks without the constant worry of ad fraud or misleading performance metrics. Highly recommended for any performance marketing team that values clean data, efficient budget use, and trustworthy reporting.
Raksha J.
RJ
Raksha J.
Brand development at Shopsy by Flipkart
05/13/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Best fraud deduction tool

Best fraud deduction tool and support from the team on any new type of the fraud. Team is always helpful and reachable.

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HQ Location:
Gurgaon , IN

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What is mFilterIt?

mFilterIt is the trusted partner for safeguarding digital performance, reputation, and revenue across every touchpoint. Our AI-powered suite spans ad traffic validation, brand protection, brand safety, affiliate monitoring, and digital commerce intelligence- delivering full-funnel visibility, source-level transparency, and actionable insights. We secure brands across Google, Meta, programmatic, affiliate, app, and web ecosystems. With advanced analytics, behavioral intelligence, OSINT-led threat detection, heuristic models, and continuous monitoring, mFilterIt helps brands maintain integrity, protect their digital assets, ensure compliance, and elevate marketing and commerce outcomes with confidence.

Details

Year Founded
2015