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mFilterIt

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37 reviews
  • 3 profiles
  • 6 categories
Average star rating
4.4
Serving customers since
2015
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mFilterIt

35 reviews

mFilterIt is your trusted partner in protecting digital ad investments from the rising threat of ad fraud and brand safety, across every channel and stage of the funnel. Our proprietary solutions deliver full-funnel validation and source-level transparency, helping brands eliminate wasted spend and boost performance. From impressions to conversions, we detect and flag ad fraud across Google, Meta, affiliate networks, programmatic, OTT, and CTV. Unlike surface-level tools, mFilterIt provides deep post-bid analysis to uncover both basic and sophisticated fraud tactics. Whether it’s bots, fake installs, or low-quality traffic, we give you the clarity to act and optimize results, ensure media quality, and secure your advertising with precision.

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Brand Protection Suite

2 reviews

mFilterIt’s Brand Hygiene Protection solution ensures brand equity at least cost by keeping a detailed eye across digital space using open-source intelligence. The powerful deep penetrating algorithms report any brand deviations in real-time. Our impregnable shields protect the web and app assets of a brand to enforce brand integrity. The tools ensure campaigns run in compliance with brand guidelines across the digital media landscape. • Brand Safety Monitoring – Protect your Brand reputation by keeping your assets away from high-risk digital content for both app & web. The dropdown will have these (Unsafe media content placement, Incent Fraud, Keyword Bidding Fraud, Coupon & Fake Offers Fraud) • Brand Infringement Monitoring - Our tailored and evolving solutions help prevent revenue loss and brand abuse by identifying and eliminating digital infringements and counterfeiting. The dropdown will have these (Fake sites, APK Copycat Apps, ATO, Fake Customer Interaction, Pirated Content)

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Ecommerce Competitive Intelligence

0 reviews

Our Ecommerce Competitive Intelligence solution scans marketplaces to understand your Brand’s standing by conducting need-gap analysis across your product and competition. We provide reliable and real-time market intelligence and offer intuitive dashboards for cross- department action. Our innovative solution enables you to map the Ecommerce landscape to enhance market share by providing customizable, accurate and up-to-date insights showcased in our action-oriented data visualization dashboards for seamless decision making.

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mFilterIt Reviews

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Star Rating
22
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Meghna T.
MT
Meghna T.
Content Management | Tata Play | MX Player | Viacom18
06/08/2025
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Ive been using this for a while and it's been a good experience

It gives us clear insights into our campaigns and helps cut down on ad fraud. The dashboard is easy to use, and their support team is always helpful. We’re able to track invalid traffic in real-time, which helps us optimise spends better. It’s been a reliable partner in improving media efficiency and brand safety.
XLNC T.
XT
XLNC T.
Head of Sales and Business Development | Business Administration
06/07/2025
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Must-Have Tool for Transparent and Secure Advertising

mFilterIt has become a core part of our marketing stack. The accuracy of fraud detection, especially for mobile app installs and programmatic campaigns, is impressive. Their brand safety insights are very actionable, and we’ve been able to take real steps to avoid misleading placements and irrelevant traffic. The customer support is proactive and knowledgeable.
Priya A.
PA
Priya A.
Sr. Business Development Executive | Corporate Collaboration | Corporate Training | IT Project Consultation | Prince 2 | PMP | Scrum | Agile | Generative AI | Data Science | .Net FSD | ITIL 4 Foundation | RPA
06/07/2025
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Reliable Partner in Ad Fraud Protection & Brand Safety

mFilterIt offers a comprehensive suite of tools that help us detect and prevent ad fraud across multiple platforms. The real-time dashboards are intuitive, and the reporting is detailed yet easy to act on. Their team is responsive and provides great support when it comes to customizing filters based on our campaign goals.

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HQ Location:
Gurgaon , IN

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What is mFilterIt?

mFilterIt is the trusted partner for safeguarding digital performance, reputation, and revenue across every touchpoint. Our AI-powered suite spans ad traffic validation, brand protection, brand safety, affiliate monitoring, and digital commerce intelligence- delivering full-funnel visibility, source-level transparency, and actionable insights. We secure brands across Google, Meta, programmatic, affiliate, app, and web ecosystems. With advanced analytics, behavioral intelligence, OSINT-led threat detection, heuristic models, and continuous monitoring, mFilterIt helps brands maintain integrity, protect their digital assets, ensure compliance, and elevate marketing and commerce outcomes with confidence.

Details

Year Founded
2015