Honestly, it’s the speed. I mainly use it for five-second tests and preference tests, and I can get something live in about 15–20 minutes, which for research tooling is perfect. The results are also easy to read, I can pull a screenshot straight into a doc, and it actually makes sense to someone who wasn’t in the room.

It's a super convenient way of doing user research with tasks, surveys, screen recordings and approach the right target group within a short period of time. Feedback quality is high also and pretty much guaranteed.

I like being able to customize the test and find participants and run tests in a concise timeline.