Keyplay listens for most of the key signals that are critical for us to identify our ICP. It has proven to be instrumental in both list building and prioritizing accounts. It's simple to setup and navigate, and it's custom scoring allowed us to A/B test different models.

The quality and depth of the data is pehnomenal. It is like having a hundred hours of prospecting done for you at the click of a button.

Keyplay is a standout tool in our software arsenal, and there are several features that we truly appreciate. Industry Categories and Relevance Signals: Keyplay's incorporation of industry categories and relevance signals (e.g. if a company offers an enterprise plan, free trial, is open source, etc.) is immensely helpful. These unique data points allow us to segment our target accounts more effectively, ensuring our sales/marketing efforts are highly targeted and efficient. Traditional Firmographics and Tech Stack Signals: Keyplay goes the extra mile by integrating traditional firmographics and tech stack signals. When combined with the industry categories and relevance signals above, we're able to build comprehensive account lists with a high degree of accuracy. Knowing if a company uses specific products is invaluable for crafting tailored marketing strategies. Powerful Account List Generation: Keyplay empowers us to generate account lists with precision. Whether we are creating target account lists, conducting experiments, or performing market sizing exercises, Keyplay gives us a fantastic starting point.