Before Keyplay: Anytime I worked on an ABM initiative, account selection was a time consuming, manual process that served as a blocker to scaling any of our efforts. With Keyplay: We can easily and specifically define our ICP and score accounts against our ICP criteria. Plus, we can leverage important data points that we never had before in our scoring. Our targeting criteria for advertising has gotten far more specific and we can segment accounts with more granularity. The deals we've won that were targeted thanks to Keyplay data have had higher contract values and it helps improve our team efficiency and focus.

custom account information that they gather. The primary and secondary categories. the account scoring!

Super easy to get started, intuitive UI. Hiring signals are super accurate! We manually checked the data and saw a ~90% accuracy rate, which means we were able to action the account lists we built immediately. Support is great - we're sharing a Slack channel that we can touch base with the Keyplay team with for any questions we have!