I use Instantly for cold email outreach and lead generation. It helps me save time when reaching out to multiple people or organizations for academic research or networking opportunities. What I like most about it is how simple and organized it makes outreach. I also like that it's easy to set up and manage campaigns without needing much technical knowledge. The initial setup was fairly straightforward.

Probably the campaign setup. It's pretty fast and straightforward and I like that I can manage multiple sending accounts from one place. The analytics are also good enough to understand which campaigns are actually getting replies and which ones are just wasting leads.

The best thing about Instantly is how easy it makes email outreach. I really like the simple interface and the automation features, especially for managing campaigns and follow-ups. It saves a lot of time and makes the whole outreach process much more organized.