I think the pricing and affordability of Instantly is a highlight for me, as well as the quick support from the team whenever we face an issue. The onboarding experience was very smooth and self-service, which was great because anyone from sales, presales, or marketing could start using the tool right away without needing a lot of technical experience. The automated outreach campaigns are a big help, and I found it especially cool that we can run automated AI agents to bring in new leads and send emails. Also, the setup process was very smooth and straightforward. They offer a way to set up the domain, email inbox, and warm ups, which they handle, making things easier from a non-technical perspective. This automation allowed us to get started within one to two days.

I love Instantly's API; it's super easy to deploy! The platform is also easy to use. I like how you can purchase pre-warmed emails within the platform. We're sending hyper-personalized email campaigns at scale, where every step has 26 email variations, and with their API, it was simple to push those emails to their platforms and send them. Setting up Instantly was extremely easy. I've set it up in a few minutes.

It makes building customer profiles easy and this helps in customizing email marketing campaigns and I like that the email deliverability is consistently strong which is great for transactional messaging.