I love Instantly's API; it's super easy to deploy! The platform is also easy to use. I like how you can purchase pre-warmed emails within the platform. We're sending hyper-personalized email campaigns at scale, where every step has 26 email variations, and with their API, it was simple to push those emails to their platforms and send them. Setting up Instantly was extremely easy. I've set it up in a few minutes.

It makes building customer profiles easy and this helps in customizing email marketing campaigns and I like that the email deliverability is consistently strong which is great for transactional messaging.

I personally like the best of Instantly is it helps to simply the cold outreach campaign effectively and optimistically in one platform The user friendly interface, automated email campaign sequence ,inbox rotation and lead management features make easier to handle this tool