Hook Security, headquartered in Lakeland, Florida, provides security awareness training and phishing simulations built on PsySec — psychological security — a positive, psychology-first approach that helps employees recognize and defend against threats without fear-based tactics. The platform runs on Autopilot: training, realistic phishing simulations, and reporting are designed, scheduled, and delivered automatically, with instant, humor-first training moments the second someone clicks. Hook serves SMBs directly and is resold by hundreds of MSPs through multi-tenant management. Pricing is published openly at hooksecurity.co/pricing.