As admin, the thing that makes me love it the most is simplicity of set up and permission for users. Our marketing team was frekin easy to onboard. The consolidated inbox that pulls together messages from various client social channels is a godsend for keeping discussions coherent and making sure you never miss an enquiry. The content calendar is easy and gives a broad view of what we have planned so no one overlaps with each other's work and it makes planning a week out, two weeks out even future blogs/campaigns for the month easier. If you’re a team managing multiple client accounts, having the option to create granular approval workflows has been critical for quality assurance and brand standards before something is ever published.

I love the way the AI TikTok growth system gets to know my audience over time really. The targeting feels intuitive, and I’m able to maintain my engagement without fake followers.