I centered on presenting creating content towards IT decision-makers and security professionals instead of a general audience. I have been using High Social for nine months in order to grow my professional account. Being able to target by professional interests was critical. I targeted people who follow industry analysts, competing security vendors and cloud security and threat hunting topics. Once it was installed it ran in the background all the time. It was a time-efficient one as it wasnt something that required daily time from me. Furthermore, I got to create more content for attack simulations or real-world security challenges. The development was consistent and meaningful. I started seeing security architects and managers following me which is just the kind of public I wanted to reach. As I started posting more of the zero-trust framework themed content my follower engagement and rates increased.

Most social growth services are made for B2C, and it was really hard to find one that could wrap its head around a vertical like enterprise cybersecurity. We introduced High Social 10 months in the past to develop our channel (@senseon. security). Our targeted onboarding was indeed key, we didn’t run ads against “tech” but against users following specific cybersecurity news accounts, competitors like CrowdStrike and influencers in the DevSecOps space. The AI was great at charting this professional graph and bringing me useful followers. The self-service, fire-and-forget model was right in line with a startup’s lack of resources. Just as my marketing lead was dedicated to producing high-level content around everything there is on API security, in parallel High Social worked behind the scenes making sure these gems get in front of practitioners that they will attract. That translated to people that actually replied with technical questions etc., turning our channel into a lead generation board. The fixed-cost model also yielded consistent CAC in this channel, which is very useful for financial modeling.

More to the point, we had an aptly-situated rooftop bar at The Marina, our coastal property which needed to be portrayed as the city’s finest place for a cocktail at sundown. Six months ago, I launched High Social with the thought to target local community and young professionals within 15km radius including luxury travellers, competing bars and lifestyle influencers. The geo-targeting was surgical. And we did not end up with generic followers; but, well, would you look at that — exactly the crowd that frequents our bar on weekends. The main thing was that the AI had a mind of its own. This way my little team and I could focus on pushing what we do best our drinks to die for and views to make your heart race in stunning videos while High Social pulled out all the stops to get those clips seen by fresh local eyes, around the clock. And the effect could be quantified: a 42 percent bump in “I saw you on TikTok!” cites in bar initiatives over the course of four months. It was our answer to the problem of how we grow, and do so in a scale-able, fully automated way.