That it's a dedicated community with no annoying interruptions like the usual suspects have to deal with. There are no ads, no random accounts appearing on your timeline - just a direct channel to your users. Being able to embed coures and have these available free or behind a paywall is brilliant and there's a very powerful mechanism for who gets access and who doesn't - which I haven't quite figured out yet. The staff put on weekly webinars and there's so much encouragement and training, they're there with you every step of the way.

Very easy to get up and running, courses look fantastic, good set of community management features.

Heartbeat is a great tool to manage community, easy to use, great support and a lot of new features every month, there is a lot of videos and documentation that explain how to use it in the right way, also many event where the producer suggest how to use it in the reight way