- Easy to implement - The support and implemtation team is amazing - The price is great - The use cases are endless - Gradient works team overall is amazing - Can be a simple use case for routing or as complex as you need it - Can route leads based on reps availability

I love that so many pieces of Gradient Works were purpose-built to be embedded natively in Salesforce Flows. Many technologies in this space force you to adopt whatever processes and architecture they think is best. But with Gradient Works, we have a super powerful toolkit at our disposal to build whatever works best for us, our Salesforce architecture, and our strategy. Having that level of flexibility has been invaluable to our team. The team at Gradient Works is also outstanding to work with. It's rare to find a vendor that you can truly call a partner, and we've found that in the Gradient Works team.

I'm a Demand Marketer, so I like having the ability to create and quickly deploy my campaigns without needing to involve our Ops team. With Gradient Works, I can easily plug a flow step into our Pardot forms to distibute accounts as they inbound. As a non-technical person, I rely on GW to make my campaigns "work."