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Google

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85,397 reviews
  • 369 profiles
  • 302 categories
Average star rating
4.5
#1 in 136 categories
Grid® leader
Serving customers since
1998

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Google Ads

2,041 reviews

Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior. Key Features and Functionality: - Diverse Ad Formats: Offers text ads, image ads, video ads, and shopping ads, allowing businesses to choose the format that best suits their marketing objectives. - Targeting Capabilities: Enables precise targeting through keywords, location, language, device type, and audience interests, ensuring ads reach the most relevant users. - Performance Tracking: Provides detailed analytics and reporting tools to monitor ad performance, measure return on investment (ROI), and optimize campaigns accordingly. - Budget Control: Allows advertisers to set daily budgets and adjust bids, offering flexibility to manage advertising expenses effectively. - Integration with Google Services: Seamlessly integrates with other Google services like Google Analytics and Google Merchant Center, enhancing campaign management and performance insights. Primary Value and User Solutions: Google Ads empowers businesses to increase their online visibility, attract potential customers, and drive sales by placing their offerings in front of users actively searching for related products or services. By leveraging Google's extensive network and advanced targeting options, advertisers can reach a broad yet relevant audience, leading to higher engagement and conversion rates. The platform's comprehensive analytics enable continuous optimization, ensuring marketing efforts are both effective and cost-efficient.

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Google Reviews

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Sayan S.
SS
Sayan S.
Any at Apny
08/11/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Human-Like Conversations and Powerful Real-Time Agent Assist

What sets Google Contact Center AI (CCAI) apart, in my opinion, is its natural, human-like conversational ability paired with real-time support for human agents. The main highlights for me are its advanced natural language understanding, real-time agent assist, and seamless escalation. With Advanced Natural Language Understanding, powered by Dialogflow, the virtual agents can interpret customer intent and context more fluidly, instead of forcing people through rigid and frustrating IVR menus. Real-Time Agent Assist is also a standout: during more complex calls, it provides human agents with live, context-aware suggestions along with instant documentation, which can significantly reduce average handle times. Finally, Seamless Escalation helps ensure interactions move smoothly from AI virtual agents to live representatives without losing context, so customers don’t have to repeat themselves.
Bilal M.
BM
Bilal M.
RD Engineer @Meril | BTech Bioengineering | Master’s Bioinformatics | Cardiovascular Electrophysiology | NGS | Python | R programming |
08/11/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Insanely Accurate, Fast OCR with Easy Integrations

What I like about the newer updates to Google Cloud Vision API is how much the model routing and overall accuracy have improved, especially with the updated text detection and document OCR models that handle messy handwriting and complex document layouts way better than older versions. Another nice addition is being able to specify `builtin/latest` in the feature object, so your apps automatically pick up the newest model improvements for label detection, logo recognition, and safe search without having to rewrite backend code. On top of that, the tighter integration with Google Cloud’s Document AI and Vertex AI ecosystem makes it super easy to pass image outputs straight into Gemini or other multimodal workflows when you need deeper context analysis rather than just basic object tags. Onboarding onto the platform is also surprisingly smooth cause setting up a service account, generating an API key, and running your first test script takes less than ten minutes with their quickstart guides, though the initial IAM roles configuration can feel a bit technical if you're completely new to the GCP ecosystem.
Parthik P.
PP
Parthik P.
MCA Graduate | PHP & Laravel Developer | MySQL, HTML/CSS, MVC, OOP | Manual Testing | Seeking Full-Time Role
08/11/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Powerful Dashboard, Automation & AI Insights—But a Steep Learning Curve

I really like Google Security Operations because of the dashboard and the automation it offers, and I especially appreciate the analysis it provides with the help of intelligence. The dashboard is great because it gives me a clear view of what is going on, and it helps me figure out where I need to pay attention. The automation in Google Security Operations is also very helpful because it takes care of some of the work for me when I am investigating something, so I do not have to do everything myself. What I like most about Google Security Operations is the artificial intelligence that supports the analysis. When I am looking at a warning or trying to understand what happened, the Google Security Operations artificial intelligence helps me make sense of what is going on and guides me through the analysis. It saves me a lot of time and makes investigating things much easier for me.

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+1 (650) 253-0000
HQ Location:
Mountain View, CA

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What is Google?

Organize the world’s information and make it universally accessible and useful.

Details

Year Founded
1998
Ownership
NASDAQ:GOOG