I really like the analytics we get on each deal. Deal health, how much engagement content we’ve shared has received and whom has looked at the content are all critical pieces of information to have access to!

Coming from a product background, what I appreciate most is how much structure Flowla brings to a process that's usually chaotic. Our sales and CS teams used to operate in completely separate tools with a messy handoff in between, and I never had a clean view of what actually happened during a deal. Now everything lives in one room, and the engagement analytics give me real signal on what content resonates and where prospects drop off, which is genuinely useful feedback for how we position the product. Building a room is fast and doesn't require any technical lift, so the team adopted it quickly without me having to champion yet another tool.

We use Flowla to run our sales process end to end and onboarding of new customers. It's a great resource to help keep everything in one place, allowing our buyers to have all the required information all in one place. I love that we can set up automations so deal rooms get created and updated without anyone having to remember to do it manually , which stops winnable deals falling through the cracks. This feature also lets us unlock new content and tasks automatically as a deal progresses, so buyers only see what's relevant at each stage. Our integration with Attio makes setup easy since everything pulls through automatically. Delia at Flowla has been amazing, always on hand to help with configuration and quick to respond whenever we've had questions pop up.