The engagement tracking and analytics are genuinely game changing for how we run our sales motion. Sharing personalised deal rooms is one thing, but being able to see exactly how prospects interact with them takes it to another level entirely. We can track which pages they have visited, how long they have spent on each one, how many times they came back, and even which specific contacts within an account are engaging. The per-page breakdown, shows us instantly which content is resonating, with whom is it resonating and how long they have spent consuming the content and which is being skipped. What makes it especially powerful is the contact-level detail. We’re able to get lots of details on every stakeholder who enters the deal room even if we didn’t invite them.

What I like most about Flowla is how it’s easy to create structured, client-facing experiences that are extremely intuitive for the end user. We can now centralise everything, all into a single shared space: documents, tasks, forms, surveys and communication. This has helped remove friction in both our sales and onboarding motions. Another big standout is the ease of customisation we are able to create for each customer. Being able to control visibility, lock/unlock steps, and guide clients through a clear journey has helped us stay organised internally while also delivering a much more professional experience externally.

Flowla’s main advantage in my mind is enforcing process consistency across all sales cycles. With customisable templates, playbooks and workflows, we are able to ensure that every rep follows the same best practices. This has helped us scale in a more predictable way and has removed variability in execution.