eTrigue is built only for B2B business so they truly understand the differences with business-to-business marketing. We had Marketo previously, and the first change was that while Marketo takes hours of in-depth online training or offsite seminars, eTrigue was simple to learn and we were up and running within a couple days. The interface is so simple - yet robust. The way that email campaign assets, lists, forms and alerts are all each under their own tabs makes it very clean and easy to look at. Building a campaign is super simple. It takes logic, of course, and we hit a few snags when we first started, but the Help team always figured it out and got back to us within 24 hours, usually only one or two hours. Marketo often wouldn't get back to us for days. With customizable reports, an easy form-building tool, and lots of integrations with other programs - we love working with eTrigue. Designing emails is also a snap for our marketing team, without any major programming knowledge needed.

This is our second time around with marketing automation and eTrigue made it much easier. We got it running in the first week instead of the weeks it took before. If you understand the concepts behind marketing and a clear idea of your goals, you can get some serious campaigns and lead flow going quickly.

The different features on easily building multi faceted campaigns.