The dashboards and reporting tools are very helpful and insightful. You can customize the types of things you want to see and things your boss wants to see.

eTrigue Demand Center is very easy to use. To setup a campaign you just drag the action items to the dashboard, and rearrange the order if you change your mind. We can usually teach a new hire how to competently use eTrigue within a few hours. And they can setup their own campaign the same day. The support team calls us back within an hour or so, and guides us through setting up more complex campaigns when we have questions. We can build landing pages in the eTrigue editor or in other tools and just import it. eTrigue is quick to master, and very flexible for more complex campaigns. The ROI reporting is pretty cool, and gives us data even if our sales team does not.

This is the perfect tool for those that like ultimate freedom/flexibility when designing their marketing automation (MA). eTrigue's "DemandCenter" application keeps up with all of the best MA tools out there, but has a few key features and speedy interface that make me recommend it above others, if you value your time. Specifically, the UI is not a 'wizard/guided/steps' kind of approach. Instead, you have all of the options/criteria/actions available to you, and you can speedily compile lists and campaigns. So once you know where everything is, you can really hum along without constant interruptions or multiple screens of setup. The same UI components (for the list building criteria, for example) is the same/consistent in other parts of the application. Like the reports builder or criteria for actions/triggers within campaigns. So once you've learned it in one location, it is intuitive to use in other areas. Data/contacts visibility and hygiene also seems easy, due to this setup. You can quickly review your database, applying filters for drilled-down views. Wildcards and boolean functionality available throughout to be able to see what you really want to see. But, above all else, eTrigue has the best support I've ever experienced for a SaaS / online app. They're very responsive to tickets, open to new features, and it's always the same group of people that I'm dealing with.