Simple product to use with lots of features. Integrates with most CRM tools as well as Webinar solutions. Easy to read reports which give a great insight into website visitors and their actions (pages visited, length of stay on each page, etc). Nice email creation tools and simple to build nurture campaigns.

I loved how easy it was to make lists and keep the lists consistent. I didn't have to go in every time to pull a new list to email the same people. I could be consistent with my address & not have to worry if they were right or not. The email templates were easy to use & fun to work with. The hard-coded areas were not limiting and were over all, user friendly.

eTrigue is built only for B2B business so they truly understand the differences with business-to-business marketing. We had Marketo previously, and the first change was that while Marketo takes hours of in-depth online training or offsite seminars, eTrigue was simple to learn and we were up and running within a couple days. The interface is so simple - yet robust. The way that email campaign assets, lists, forms and alerts are all each under their own tabs makes it very clean and easy to look at. Building a campaign is super simple. It takes logic, of course, and we hit a few snags when we first started, but the Help team always figured it out and got back to us within 24 hours, usually only one or two hours. Marketo often wouldn't get back to us for days. With customizable reports, an easy form-building tool, and lots of integrations with other programs - we love working with eTrigue. Designing emails is also a snap for our marketing team, without any major programming knowledge needed.