At a large financial tech company, Ethnio provided us with compliance and security customization like crazy, which was hugely important. Aside from Qualtrics, Ethnio was the only other product that got through security. Ethnio is created specifically for UX Research, and it shows. There are a bunch of tools out there, but none with Ethnio's functionality. You can tell Ethnio was built with real research projects in mind. Every research project is different, needs specific participants, screeners, etc., and Ethnio really understands that and has tons of tools that help you really customize and templatize projects. We leaned heavily on Ethnio's "Pool" feature to house our participant database, where we could filter for specific criteria, and set up "Pool Rules" so we weren't emailing people too often or having the same people in our research projects back to back. The difference between using Ethnio and using tools that were not designed for participant management was like night and day. Lastly, customer service was incredible. Very friendly, quick response time, always available to jump on a call or demo, and just a great team to work with all around. 

It saves time. Before using ethnio, our team took from 1.5 to 2.5 days to recruit participants for in-person or remote studies. Now we can have in-person participants with less than 2 hours of work, and can have a remote study running in about 30 to 45 minutes. It integrates well, both visually and with our data. Ethnio lets us intercept and recruit real users doing real activities on our website and app, in a way that feels natural to them, and well-integrated to our brand and visuals. I cannot stress enough how much of a difference it makes to have this quality of participants over traditional recruitment methods, like panels and e-mail. It is also very easy to integrate the user and session information to minimize the number of questions we need to screen participants. E.g. phone OS, number of purchases, which we could then use to only schedule android participants with little experience in buying goods with us. It covers all the needs for participant recruitment -even those we didn't know we had. Since ethnio is a dedicated recruitment tool made by and for UX researchers, it embodies the knowledge of your current AND future needs. For example, at one point we needed to start scheduling users automatically –since it was taking a lot of time–, and ethnio already had that feature, even integrated with google calendar. Their support team works close to us and is willing to incorporate our feedback. Even though there weren't many situations in which we needed support, the few were good experiences. It felt very much like working with a teammate rather than with a vendor. Also of note, we've seen many of our suggestions for UX enhancements and features implemented shortly after.

It does what we need it to do. It's a little overwhelming to use at first but it is a useful product.