Continued partnership with Ethnio has proven their dedication to their customers and their desire for platform quality.

Platform is easy to use and has clear directions! I like the layout and the different templates!

Ethnio makes it so much easier to recruit and manage participants who represent the populations and usage patterns my clients need to understand. Once they get into it, using the tool actually helps our clients get smarter about qualitative research instead of focusing on numbers. A lot of organizations see recruiting as a barrier to "doing the research" and Ethnio helps demonstrate how recruiting, selecting, and managing participants also yields a tremendous amount of insights and information. I love how easy it is to get granular information and filter the pool to make sure the study is sufficiently inclusive, focused, or broad depending on the research question. The data about participant response and screener placement and engagement makes it easy to see where bottlenecks are happening in recruiting to adjust quickly when things are taking longer than expected. Also, everything about incentives is fantastic. Unlike so many other things out there, while ethnio supports scaling up an enterprise-level research practice, it isn't biased towards over-indexing on scale as a goal in and of itself, Because it's made by people who care a lot about research, it gives me a lot of confidence.