Upside

22 reviews

Upside is a revenue attribution and GTM intelligence platform that unifies sales and marketing data from systems like Salesforce, HubSpot, Marketo, and Gong. Its graph-based data engine reconstructs missing touchpoints and reconciles conflicting records to build a complete picture of the customer journey. AI-powered analysis surfaces the signals that actually influence deals, enabling revenue teams to understand campaign impact, diagnose pipeline health, and make budget decisions based on evidence rather than assumptions. The platform includes centralized dashboards for aggregate reporting, deal-level forensic attribution, and win/loss analysis, with the ability to drill down to raw data for auditability.