Upside gives GTM teams the critical intelligence layer to know when and how to act across GTM plays and motions. Ease of use and value of the information are top benefits.

Upside has become the single place our marketing team goes to understand what's actually driving pipeline. It pulls CRM, marketing automation, and sales activity data into one clean, unified model, so we stop arguing about whose spreadsheet is right and start talking about what to do next. A few things stand out: - Mini apps: We've built our own funnel and attribution dashboards directly inside Upside, using our own definitions for stages and sources. What used to take a week of back-and-forth with RevOps now takes an afternoon, and the whole team can open the same live view in our weekly meeting. - AI and natural-language access: Being able to ask questions in plain English, and to connect Upside to our AI tools through their MCP server, has been a game changer. We run an automated weekly pipeline review that pulls live Upside data and produces a ready-to-present summary with zero manual exports. - Conversation search: Searching across call transcripts and emails to understand why deals moved (or stalled) gives context that structured CRM fields never capture. - Attribution clarity: It surfaces gaps like unattributed pipeline or missing campaign data, which has helped us clean up our processes and trust our numbers. The team behind it is also extremely responsive and clearly ships fast based on customer feedback.

I like that Upside brings data from our CRM, MAP, ad platforms, and sales call recording software into one source of truth, so we can make actionable decisions based on every available source. I also like the support. They walked us through every step of implementation and continue to help as often as we need, including with problems we know about and ones we haven’t encountered yet. The mini-apps are customizable and pretty, and let us query and visualize our data and make insights available and accessible.