The visitor identification paired with the spend controls is what makes this actually useful. We were running campaigns with no real sense of who was showing up. You can see decent traffic, but no way to tell if it was the right accounts. Seeing which companies are visiting changes how you think about where to allocate the budget next. Ad scheduling is a major shortcoming in LinkedIn Campaign Manager, and DemandSens addresses this gap. Controlling exactly when campaigns run instead of letting LinkedIn spend around the clock makes a real difference. Budget caps too: LinkedIn's native options don't give you much to work with, so having more granular limits means fewer ugly surprises mid-week.

The feature I find most valuable is website visiting - being able to identify which companies are coming to our site before they ever fill out a form. It gives us a clear signal for when to engage. I also really like the ads module. It lets me manage LinkedIn campaigns directly, use ads scheduling to control when campaigns are active, and refine targeting with exclusions. On top of that, the budget management tools help me set limits and keep ad spend efficient, which reduced wasted impressions.