What I value most is having campaign-level LinkedIn attribution, website visitor identification, and intent data in one connected system. Before DemandSense, we were stitching reports across Google Analytics, LinkedIn Campaign Manager, HubSpot, and a couple of spreadsheets. That stitching took hours every week and produced numbers we could never fully defend in leadership reviews. The attribution depth is the real value. I can tell which audiences and creatives contribute to pipeline, not just which ones drive clicks. For a marketing team accountable to revenue targets, that shift in visibility is meaningful. The visitor identification piece is a substantial addition. It tells me which companies are reading our content before they fill out forms, which changes the conversation with the SDR team about which accounts to prioritize.

DemandSense brings several capabilities that normally require multiple tools into one platform. For us, it combines LinkedIn Ads performance insights, campaign benchmarking, and website visitor identification in a single environment. The biggest value is visibility. The platform helps us understand how our LinkedIn Ads are actually performing and where we should improve campaigns. At the same time, it allows us to identify companies visiting our website, which is extremely useful for B2B lead generation. This combination helps us move beyond basic ad metrics and see real demand signals from companies interacting with our marketing.

saves us a lot of money. awesome product and awesome cs