It's an essential tool for Partnerships. I use it daily and I cannot imagine my role without it. It has become a fundamental part of my job and how I plan, engage and go to market with partners.

Crossbeam is a great tool to use throughout the entire partnership life cycle. It adds value from the recruitment phase—helping qualify a partnership in or out—all the way through to continuously unlocking new opportunities to collaborate with partners across each territory.

Simply put, crossbeam uncovers really valuable ecosystem data allowing us to build a nearbound strategy off the back of this data. Its proven to be some of the most impactful signal data globally.