If you are wanting to surround your prospects and customers with value and truly create ELG (Ecosystem Lead Growth) then Crossbeam is absolutely the foundation. The insights from Crossbeam are not just for partner teams, every function can benefit from the data and it is a win win for GTM, Partners, Prospects and Customers. Integration with SFDC is simple and not an overhead for opps, insights in real time. Commercially the ROI is very easy to justify and simply priced and the team genuinely care that you get the most from the investment. The new AI capabilities make life even easier. If you say you do partnering and do not use Crossbeam, do you actually do partnering.

Crossbeam has become a core tool in our tech partner qualification and co-selling workflow. Today we use it primarily in two ways: first, for commercial assessment of potential tech partner, being able to quickly see overlap with a partner's customer base gives us a much more grounded basis for evaluating strategic fit than relying on self-reported claims. Second, for co-selling motion, both identifying net new leads where a partner has influence, and mapping existing install base overlap to prioritize joint accounts. The account mapping functionality is straightforward, and the ability to share controlled data slices with partners without exposing your full CRM is genuinely well thought out. The AI Sales Assistant is well integrated into our CRM workflow, which means our sales team can actually use it without switching context. It surfaces partner overlap insights directly where reps are already working, making it a practical tool rather than something that requires a separate login and manual effort to get value from. We're ok with the price point and overall performance is nothing to comment on as it always works well.

Massive improvement to the UI, especially the Deal Navigator. I really love that we can now save lists internally before sharing them with partners. Good integration with Hubspot, I also love the Chrome extension which imakes it easy for AEs to find info