Connectr has become a valuable extension of our early talent attraction strategy. The Experiential Talent Pooling platform, we call Speedbird-Z, gives us a single destination where students can explore careers at British Airways, access programme information, and stay connected with us throughout their career journey. It acts as a one-stop shop for all things early careers, which is particularly helpful when career website limitations make it difficult to host this level of content in one place.<br><br>The IntentSignals pre-application journey has also added significant value to our recruitment process. As a well-known employer, we receive very high application volumes, and the platform helps us engage candidates before they apply, ensuring they have a clear understanding of our opportunities, eligibility requirements, and recruitment process. By providing application guidance, preparation materials, top tips, and realistic insights into our programmes, we've been able to support candidates in making more informed decisions and encourage higher-intent applications.<br><br>The platform is intuitive to use, supported by a responsive team, and gives us useful data and insight into candidate engagement that helps us continuously improve the experience.

What happens before someone presses Apply matters just as much as what happens afterwards. Connectr gives us the space to put real thought into that. Through Experiential Talent Pooling, our pre-application journey and IntentSignals, we can give people experiences rather than simply information. They can explore GSK, discover careers they might not have considered and build a clearer picture of whether an opportunity is right for them. Our Virtual Work Experience is a great example. It has attracted fantastic levels of engagement while giving people an opportunity to experience GSK and explore different career possibilities before being asked to apply. In early careers, that matters. People start from very different places in terms of knowledge, confidence and access to networks. Simply making an opportunity available does not necessarily make it equally accessible. I want attraction to do more than generate applications. I want it to build understanding, open up possibilities and help people make a genuinely informed choice about whether GSK is right for them. Connectr helps us create the space for that to happen.

The communication and execution of feedback is excellent. The team are very responsible to consistently developing their offering to support clients to achieve the outcomes needed for their own prosperity.