I use Clarisights every day for everything data and KPIs - from daily checks to weekly/monthly business reviews and deep dives. We have all data and metrics in a single place (backend, attribution, channel) and the platform is very easy to use. Here are a couple of high-value use cases for PPC: - Cross-platform performance by topic,product, brand vs NB, etc - Search Query Trends & Negative Keywords - Quality Score analysis and optimization opportunities (Expected CTR, Ad Relevance, LP experience) - Search RSA copy and messaging analysis, opportunities to improve ad strength - Creative reporting for Youtube and Display campaigns - Landing page analysis (e.g., how does performance compare across LP types) - Impression share, click share, and auction competition insights - Ad Extensions performance monitoring Before Clarisights, we had Tableau for overall reporting and many Looker Studio dashboards for PPC that we were building and maintaining. But they were very static. There were also many spreadsheets Clarisights is so much better! Now everything is centralized in Clarisights. Manual spreadsheets are finally gone and it's enabling us to test more, faster. It took us 2 onboarding sessions to fully adopt Clarisights (2 weeks). It was very easy to integrate all data (API connections).

I lead a 35-person digital marketing team across Paid Search, Paid Social, Affiliate, Display, SEO and CRM. Before Clarisights, we used Fivetran for data ingestion and Looker for dashboards. We decided to try Clarisights after waiting months for our data team to deliver a creative reporting solution. After connecting all of our ad accounts to Clarisights, we had access to best-in-class reporting within 3 days. Everything is already modeled in Clarisights (metrics, dimensions, etc) and backend data is automatically joined. As a result, marketers can easily add and edit new metrics, dimensions, etc. I particularly find the dashboards very intuitive to iterate on and figure out the why. Unlike Looker, Clarisights is very easy to use and we no longer have to wait for the data team. The onboarding process was stellar. The Clarisights team held 2 workshop sessions with each team (Paid Search, Paid Social, etc.) to onboard everyone to the platform and share best practices from other clients. This was extremely valuable. They work with some of the most sophisticated teams. During the 1-month pilot alone, we uncovered $1.2M worth of optimization opportunities, especially on creative optimization, paid search - organic cannibalization and landing pages optimization. Now we use Clarisights for everything marketing data and analytics. I can’t recommend Clarisights enough!

- World class people. Especially our customer success rep - who is fully committed to the success of our initiatives - demonstrated not only with all the hours they put in but also in a genuine understanding and interest in our business. - True partners and advisors. I love not only how responsive they are to our requests, but also aren’t afraid to push back when we ask them to implement shortcuts to answer our immediate question, but would put the integrity of our data at risk in the long run. They won’t and shouldn’t do whatever we ask, but rather ask us what are we trying to solve for and work with us to find a better solution. - Product delivers data you can trust across all our channels and hundreds of accounts. We are an in-house agency to multiple brands and this is the first platform that has reliably scaled and delivered cross channel insights we needed to win back marketers that we thought we would never earn back their trust. - Easy to set up. Flexible to add custom dimensions and ingest custom data sources. - Intuitive dashboards. Love the ability to explore our data and identify trends at macro level, but then drilling down into details in the very same report to understand the why. - But what makes them stand apart from our previous vendor or any of our other vendors is their people and genuine commitment to the success of their clients.