My team and I use Clarisights on a day-to-day basis for all budget steering and campaign optimizations across multiple markets. It combines all our ad channel, internal attribution, contribution margin and incrementality data across all reports. Previously, we had dashboards with campaign-level data . For all deep dives and granular optimizations, we had to update manual Gsheets or rely on platform data. With Clarisights, I can now build my own granular reports quickly. This is especially helpful to quickly check how tests and launches of channels, campaigns and products perform. Also, their support team is very responsive and helps us with sharing best practices.

We use multiple paid social channels - Meta, TikTok, Snapchat, Pinterest, Twitter, etc - and have our internal attribution data and incrementality coefficients. Before Clarisights, we struggled with multiple spreadsheets and numbers not matching across teams. The best thing about Clarisights is having all the data in one place and being able to create reports independently. It’s simple to use while enabling sophisticated iterations and analysis. It's also helpful to shift budgets across channels and markets quickly. It's a very unique platform for creative performance analysis. With Clarisights, we're able to group all our creatives into segments and uncover which hooks and concepts work best. I use the platform daily, like most of our team. We also run our weekly and monthly reviews on the platform.

Seamless integration of all our marketing data (channel, backend, GA). We use Clarisights daily for campaign optimization and for our team reviews. A great use case is to see SEM and SEO data in a combined view for keyword research and cannibalization assessment. Data is automatically aggregated and can be broken down by country. The platform is very easy to use while allowing complex visualizations, breakdowns, etc.