Our reporting situation has improved significantly with Clarisights. We were receiving a lot of Jira tickets from the performance marketing team for new dashboards, metrics, etc. And Slack messages with quick questions. Marketers were creating and maintaining many spreadsheets for more operational analysis and reporting. When the marketing team introduced Clarisights, I was skeptical about how it could help us given how much time and effort we invested in Looker. It turned out very well, as Clarisights also takes care of the ETL side and has all relevant metrics already modeled. We still use Looker for company-wide reporting, while Clarisights covers the operational reporting for marketing. Data from Clarisights is sent to Snowflake for consistency with our C-level Looker reporting. It’s also used for attribution, MMM, etc. The setup was very smooth. The Clarisights team took care of everything. We just shared a S3 bucket with our internal attribution data.

Since we launched Clarisight, my team of data scientist and engieers has more time to focus on strategic work and dealing with predictive marketing measurement instead of being on-call all the time trying to solve ever-failing connectors to the 20+ marketing channels we operate with. Clarisight lifted that weight from our shoulders making us able to deal with strategic projects, to keep our stakeholders more statisfied and also to decrease burn-out in the team. With Clarisight, we are also able to sync back Google Analytics 4 data or modelled data like multi-touch attribution or MMM, so it can provide a complete picture of the digital marketing efforts and beyond. The Clarisight team is approachable and highly responsive, so we can work together as strategic partners in the endevour of making our business flourish.

Our entire team of 35 people, including leadership, team leads, channel managers, specialists, and the creative team, along with our agencies and partners, uses it as our single source of truth. We were previously using Tableau, which was not working for us. It was not possible to cover use cases like weekly reviews, creative analysis, budget pacing, etc. Any change would require support from our BI team, so we were always waiting for them, sometimes for 4 weeks. We had a lot of spreadsheets. Clarisights covers all our use cases. For example, we run our WBRs in Clarisights, write notes on hypotheses, decisions, etc. It’s very useful to collaborate across teams. The platform is very easy to use for everyone on the team. And we’re able to customize it to our needs - custom metrics, naming conventions, etc. The customer success team is very helpful. We have a joint Teams chat and they respond very quickly. They also share useful resources, tip, and best practices.