I find Celtra very useful for creating global performance marketing creative assets. It helps me templatize variations for different channels in over thirty country markets, which is key given my high-volume workload with limited resources. I like that Celtra allows for the creation of master templates and easily populates various new creative templates and adaptations for A/B testing, which is great for structural, faster scalable creatives. The intuitive interface is a strong point, and the content feed feature is excellent for quick template population. The incorporation of an AI assistant and workflow features to create new adaptations and variations of concepts makes things much easier. I also appreciate the latest API connection to Google Sheets, which allows non-designers to create new templates without having to use Celtra directly, making assets creation very easy. Additionally, the setup of Celtra is straightforward due to its intuitive UI design and the numerous, concise resource sections available on the website, allowing users to learn to set up designs swiftly. The creative studio feature is an added convenience for setting up design files. Lastly, I really love how Celtra builds and adapts tools based on user feedback, with regular meetings to discuss needed improvements that are often implemented into their roadmap.

I use Celtra every day at work because it offers a full suite of ad-building tools across mobile, tablet, desktop, and CTV. It speeds up production time by allowing my design team to go from brief to live in a matter of a few days with its drag-and-drop functionality. It also acts as a platform for managing, finding, and reporting on all things related to the campaign such as performance data, creative examples, and templates. The support team is fantastic; they are super responsive and always approach a problem with a solutions-oriented mindset. If there isn't a simple outcome, they deliver the issue to the tech team to see if a solution can be created later in the year. The initial setup was very easy, with great onboarding tools and a supportive support page.

I particularly like to animate all of our ads in there. It's quite a nice feature. It works on the same principle as pretty much all of the animation software, like Adobe After Effects, so it's quite easy to translate all of the animations you create inside of After Effects and receive exactly the same outputs. Celtra helps us accommodate very difficult animations provided by clients, which is really nice because most of our advertisements are quite motion-heavy. I feel like Celtra did a very good job with their support page. It's quite easy to pick up the software if you're a complete beginner. I think it's an extremely powerful tool.