It provides a convenient and easy-to-use front end for LinkedIn. It allows you to organize your LinkedIn data the way you want to see it. Managing your data through a CRM e.g., following leads, their posts and engaging with them is a boon, compared to native LinkedIn where it is a chore. Having everything in one place saves a lot of time and has helped my productivity. The convenience also encourages me to engage, as I do it as a matter of course Fantastic support

I love how easy this is to use, I can get a campaign up and running really fast with the additional support as well and suggestions my campaigns do well. Then there's the CRM which is amazing, I love how my leads look in the UI it's so easy to use and keep all my leads in one place. I literally use this everyday!!

I like that I can do cold outreach as well as having a modern CRM letting me "snipe" my leads and interact with them both on LinkedIn and Twitter! Once you use it, it's going to be hard to go back to your "regular" CRM.