I use Bloomreach as our customer marketing platform to manage customer data, send out email and SMS communications, build intelligent automation flows, and analyse performance and behaviour insights as an all-in-one solution. There are many other features I'm excited to start using too. It helps my team better understand key data without needing to wait for data science to pull reports on our behalf, so we can be much more reactive to key changes in the business, which matters since we run dozens of competitions a week at a high cadence. I've seen an increase in revenue across our email campaigns and a reduction in unsubscribe rates across our marketing channels due to the more intelligent nature of our automation flows and scenario setups. I like how it's easy enough to pick up, whilst also having a very high ceiling to learning the platform and mastering everything it has to offer. It excites me what we can extract from the data we already held and present and review as a business to make better informed decisions across our marketing. It offers us the ability to be front runners in our industry and stand out from competitors with disruptive ideas. I utilised Bloomreach for our welcome flows, taking users' behaviours into account to streamline their experience and onboard them on a more personal level. When I noticed customers were interested in particular competitions over others on site, I tailored that welcome journey around those key products to keep engagement high and learn how they interact with the site, and I saw more engagement on those flows compared to a standard 3 email welcome flow where every customer went through the same funnel. The UX is easy to understand. The initial setup was easy enough, Voxwise worked with our developers to get everything hooked up for our MVP, so it was fairly hands off for us after the initial chats.

It's powerful, hugely customisable, scalable, and easy to use (once you get over the initial learning curve), and the Bloomreach support teams are super friendly and helpful.

I love how easy to use and intuitive Bloomreach is. The UI is fantastic, making navigation smooth and effortless. I particularly appreciate how easy the integrations are with this tool. The documentation, training, and online materials are fantastic, which makes learning and utilizing the features much simpler. Their support is top-notch as well. The fact that Bloomreach seems to be built from the ground up makes it much simpler to work with compared to other tools whose components are stuck together from different organizations. I deliberately choose to work with clients where I can use Bloomreach rather than other tools like Adobe, Braze, Salesforce Marketing Cloud, or Unica, as Bloomreach is my preferred tool.