Userability. Its very easy to organize, understand and analyze performance for optimization. The 2nd fav part is how well it eliminates fraud

The options that Basis provides in terms of targeting, campaigns, and even support is super helpful. They are great with checking on campaigns when we have questions. Using the platform is also fairly easy once you get the hang of the layout and all things available.

The Basis Standalone DSPis a pretty simple and relatively easy platform to learn. While I knew alot about programmatic, I always "had people for that". In my new role, I had to learn to be hands on keyboard across the entire programmatic landscape. Using the Basis platform has allowed me to easily learn how to create programmatic campaigns across display, audio, online video, CTV and more. And, whenever i needed help, a human in customer service from the Basis help center was always there. And, the other thing we like about the platform, is that there is no minimum spend. This allows our small businss clientele the opportunity to test and learn about a new medium that they had never tried before and know very little about. Hats off to BASIS!