Excellent reporting metrics and dimensions

I've used various Programmatic platforms, and what sets Basis apart is twofold: 1) The outstanding customer support. Their team always gets back to us very quickly and proactively provides updates via email on updates to the platform, new partnerships, partnerships that are no longer available, and new product lines. We see Basis as an extension of our team, helping with new business pitches and new product offerings for our clients. and 2) The breadth of product offerings and features under their umbrella (display, video, OTT/CTV, digital OOH, transit, radio, etc.) is impressive. I have not found this with other programmatic platforms, and find it extremely valuable.

# You can clearly see and search the entire marketplace of inventory, without being hussled over to generic targeting strategies . **Snappy, information dense UI** - Their UI is fantastic in the boring way in which it gives you all the information you need, loads quickly, and doesn't waste your time. It's information dense and practical. **🔥🔥 Docs** - The documentation is not just technical facts, it's written well by a team (or potentially just one rockstar, who knows) that undetstands why you would be reading it and explains why they did things the way you did, and what you should do to accomplish whatever your goal is. **The quality of people we interact with there are second to none.** - Our technical coverage team is really good, and especially good at getting the relevant expert to opine when that could be the right move. - Our sales coverage will go out and help us secure PMP or PG deals with pubs directly, saving us a ton of time