I like the data analytics - compare dashboard. It is so intuitive and built exactly how I wanted. I have all my data points at an ASIN level and I am able to compare two different time periods easily. Anything i want to evaluate I am able to do it in a few clicks. Very useful. Setting up rules based on real time data, helps to make changes to the campaigns more efficiently.

As an agency founder, my personal favourite feature is the way Atom11 helps us understand why sales have slowed down and where to look. When an account dips, the usual scramble is pulling reports from three places to figure out if it's a ranking issue, a bidding issue, a competitor move, or something else entirely. Atom11 cuts through that, it surfaces the likely cause quickly, so my team can act instead of investigate. Beyond that, the feedback from my PPC team has been consistently positive. They find it easy to work with, the data is fast and actionable, and it fits cleanly into how we already run accounts. From my seat, that means less time on manual bid work and more time on strategy.

I like it when its simple, I have control on the bids, the dashboard and the support I get.