ATOM11 is a very agile software that adapts quickly to the constantly changing Amazon PPC landscape. We use it across all of our agency accounts because the automation capabilities and optimization tools consistently save us time while driving better performance. The support team is responsive, the UI is intuitive, and the features keep getting better. Highly recommended for any serious Amazon advertiser.

Using atom11 I was able to grow my spends by 40% and STILL increase ROAS by 56%. Ealier the tools that I was using, mostly focussed on bid and budget automation. atom11 focuses on growing overall sales. The way it is set up, I can take business inputs like ASIN wise sales, search ranks and Best seller ranks and run effective advertising. Here are some things I really enjoy about atom11: 1. It solves "Where should I spend my money": they have this detailed Ad Spend Portfolio, where I can see how my ad money is distributed by product type, sub category, campaign type, KW type etc.. For ex. I used the ad spend profile by product type to discover that I was spending 30% of my budget on "low converting products". I reduced that to 18% and was immediately able to increase by ROAS as well as total sales. Similarly, I am able to keep track of my branded KW spend. I make sure I never cross 30%, so that I am not artificially increasing ROAS. Just beautiful! 2. It solves "Is my automation strategy working?": We use an elaborate dayparting strategy - we have aggressive dayparting for low performing campaigns and vice versa. Atom11 is the only tool that helps me evaluate results of these dayparting strategies so that I can keep improving them. 3. Rule-based Automation: I can set up rule based automation for anything - from KW performance metrics (CPC, CTR, ROAS, ACOS) to retail metrics like organic search. The team at atom11 is even working on including inventory information in these rules, which is really taking it to next level.

"atom11 is a unique combination of advertising, analytics and competitor tracking. Basically all the things you need to build a good advertising strategy and then implement it. It is a go-to tool because of the following reasons: -Easy to RCA sales fluctuations, competitor strategy in one go, and build our own ad strategy basis this data - Basis above analysis, it is easy for us to implement our strategies within atom11. - Quick customer support - both for feature follow through and customizations. "