I am using AppsFlyer to track mobile app marketing performance stats and it solves a lot of tracking parameters, allowing me to see clicks, installs, and many other events on the platform. I really like its dashboard because it's very easy to access. When I need to see reports, I go to the light overview section and customize it according to my needs because it's simple and easy to use. The initial setup was very easy, and I love using AppsFlyer so much that I don't feel the need to use it with any other tools.

Appsflyer is the MMP that provides the best reporting and details for optimisation, several tables which are pre-made and a lot of customisation options

Best MMP across all as it helps in checking the campaign performance very well