AppsFlyer gives us one reliable view of install attribution across Meta, Google and affiliate channels. The dashboards are easy to filter by media source and campaign, so I can see which channels drive real app installs without pulling data from each ad platform separately. The integrations with our ad partners were simple to set up, and postbacks flow back to Meta and Google automatically, which keeps campaign optimization accurate. Data loads quickly, even when I’m comparing several weeks of cohorts at once.

They used to be the most popular solution, which is why we chose them. They do offer a lot of integrations, although in our case we mainly used the most common ones (Meta, Google, TikTok).<br><br>The UI was generally okay, but we still ran into some lag, and occasionally certain pages wouldn’t open.<br><br>I can’t say anything specific about the AI features, since we didn’t use that part.

Appsflyer is way too smooth compared to the other MMPs.We to handle and pretty handy for managing the campaigns.