AppsFlyer

Show rating breakdown
795 reviews
  • 1 profiles
  • 8 categories
Average star rating
4.5
#1 in 5 categories
Grid® leader
Serving customers since
2011

Profile Name

Star Rating

580
183
21
2
9

AppsFlyer Reviews

Review Filters
Profile Name
Star Rating
580
183
21
2
9
Sainy t.
ST
Sainy t.
DeveloperSmall-Business (50 or fewer emp.)
11/03/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

User-Friendly Dashboard with Powerful Tracking, Insights, and Integrations

I like AppsFlyer because it pairs a simple, user-friendly interface with powerful features. The dashboard is intuitive and easy to navigate, so I can quickly find the data I’m looking for without digging around. It also integrates smoothly with a wide range of marketing and analytics platforms, which makes it easier to manage campaigns in one place. The platform is reliable and delivers accurate tracking and reporting, helping me understand which campaigns are producing the best results. I also appreciate the value it provides by helping me optimize marketing spend and improve ROI. Onboarding is straightforward, and the support team is responsive and helpful whenever I need assistance. On top of that, the analytics and intelligent insights make it easier to spot trends, measure performance, and make more informed marketing decisions.
Jay Pratap S.
JS
Jay Pratap S.
AI Fellow/AI Project BuilderSmall-Business (50 or fewer emp.)
11/03/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Powerful All-in-One Campaign Tracking with Insightful Attribution Analytics

What I like most about AppsFlyer is its ability to track marketing campaign performance in one place. The dashboard makes it easier to understand where users are coming from and which campaigns are performing well. Its attribution reporting and analytics features are particularly useful for evaluating marketing efforts and making better decisions based on data.
Verified User in Music
UM
Verified User in Music
Small-Business (50 or fewer emp.)
10/28/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Great Visibility and Custom Reporting with Excellent Support

AppsFlyer provides great visibility into paid user acquisition performance, makes it easy to create custom dashboards & reports, and offers excellent customer support.

About

Contact

HQ Location:
San Francisco, CA

Social

What is AppsFlyer?

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

Details

Year Founded
2011